Marketing The Jesus Way

Day 3 of 3 • This day’s reading

Devotional

Keeping Customers Coming Back to Buy More




Now that you have attracted potential customers and converted some into paying customers, your final mission is to keep customers coming back by giving excellent customer service, delivering the product or service in a non-complicated and enjoyable manner, and staying in contact with them after the sale.




First, we all know if customer service after the buy is terrible, you'll never buy from that company again, and you'll tell your friends not to either. It is vital that your business provides great customer service. In fact, if you can't offer great customer service, you should not sell the product or service until your customer service systems are in place.




Secondly, no one likes a complicated buying process. The process to purchase your product or service should be as simple as possible, and the delivery of it to the customers should be even simpler. If you want to kill repeat sales, make the buying process complex.




Thirdly, you need to stay in contact with people after the sale. Send out Christmas cards to your customers, email them coupons, give them a quick call to see how they are doing, and so on. Your goal is to show them that you care and that their interest is your top priority.




After people were converted into Jesus' ministry, He gave excellent customer service, He made the conversion process simple (delivery), and He stayed in contact afterward. In Mark 6:33–37, Jesus shows His excellent customer service by feeding over five thousand of His new converts/customers after they had bought His product of everlasting life.




In terms of a simple delivery method of His product (everlasting life), Romans 10:8–10, 13 tells us that we simply have to call on the name of Jesus to be saved. You cannot get any simpler than that; there is no hard work or hoops to jump through. All business owners should learn from this when constructing a method to deliver your product—the simpler, the better.




You may be thinking, "Okay, He had great customer service and an uncomplicated delivery method, but how did He stay connected with people and follow up, since He physically left the planet over two thousand years ago?" Well, I am glad you asked that question. The answer is the Holy Spirit. John 14:26 reads as follows:




But the Comforter, which is the Holy Ghost, whom the Father will send in my name, he shall teach you all things, and bring all things to your remembrance, whatsoever I have said unto you.




The Holy Spirit is Jesus' follow-up plan and His way of staying connected with us.




Here is a recap of Marketing the Jesus Way:





  • Attract people to your business through advertising, giving, and publicity.

  • Convert people into paying customers by persuading them that you can solve their problems.

  • Keep customers coming back to buy more by giving excellent customer service, delivering the product or service in a non-complicated and enjoyable manner, and staying in contact with them after the sale.




I pray that this devotional was a blessing to you. 




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