Lukas 9:23-26

And Rebbe Melech HaMoshiach was saying to all, If anyone wishes to come after me, let him deny himself and lift up his etz shel mesiros nefesh yom yom and let him follow me. For whoever wishes to save his nefesh will lose it. But whoever loses his nefesh on my account will save it. For what is the revach (profit) to a ben Adam who has gained the whole of the Olam Hazeh, but has lost his own self, forfeited his neshamah? For whoever has bushah (shame) toward me and my devarim, this one the Bar Enosh will be ashamed of, when Moshiach comes in his Kavod and the Kavod of HaAv of him and of the malachim hakedoshim (holy angels).