Who is Generation Z?
- (Born between 1995-2010)
- Account for 25.9% of U.S. population
- Not alive in their lifetime: Princess Diana, Jacques Cousteau, and Mother Teresa
Since they have been on the planet:
- Google has always existed
- Have never licked a postage stamp (no need)
- Grown up treating Wi-Fi as an entitlement
- The therapeutic use of marijuana has always been legal in a growing number of American states
- They have had no idea how fortunate they were to enjoy the final four years of federal budget surpluses
- The most defining moment in their conceivable lifetime was the Great Recession in 2007
- Their social circles are global
- They are Wi-Fi enabled and labeled as the “Internet-in-their-Pocket” Generation
- On average, teenagers spend 9 hours a day absorbing media
- “Gen Z does not know a world without constant, immediate and convenient access to the web.”
- 91% go to bed and rise in the morning with their cell phones.
- Since the 1700s, the most popular U.S. last name was Smith, now it is Rodriguez. Diversity is only noticed, among teens, when it is missing.
- 78% believe in the existence of God, but less than half (41%) attend weekly religious services of any kind, and 8% would cite a religious leader as their role model.
- They intend on changing the world…let’s focus them in the right direction…
*All content from “Meet Generation Z” by James Emery White, 2017.