Genesis 35:1-3, 9-15

Then God said to Jacob, “Go up to Bethel and live there, and make an altar there to God, who appeared to you [in a distinct manifestation] when you fled [years ago] from Esau your brother.” [Gen 28:11-22] Then Jacob said to his household and to all who were with him, “Get rid of the [idols and images of] foreign gods that are among you, and ceremonially purify yourselves and change [into fresh] clothes; then let us get up and go up to Bethel, and I will make an altar there to God, who answered me in the day of my distress and has been with me wherever I have gone.”

Then God [in a visible manifestation] appeared to Jacob again when he came out of Paddan-aram, and declared a blessing on him. [Gen 32:28] Again God said to him, “Your name is Jacob; You shall no longer be called Jacob, But Israel shall be your name.” So he was called Israel. And God said to him, “I am God Almighty. Be fruitful and multiply; A nation and a company of nations shall come from you, And kings shall be born of your loins. “The land which I gave Abraham and Isaac I will give to you, and to your descendants after you I will give the land.” Then God ascended from Jacob in the place where He had spoken with him. Jacob set up a pillar (memorial, monument) in the place where he had talked with God, a pillar of stone, and he poured a drink offering [of wine] on it; he also poured oil on it [to declare it sacred for God’s purpose]. So Jacob named the place where God had spoken with him, Bethel (the House of God).