Communicating Vision: Jesus Defined a Mission Larger Than Life

Matthew 13 contains some of Jesus’ simplest but most profound parables in the Bible. Jesus is a Master at communicating vision. His simple stories illustrate the kingdom of heaven. Jesus teaches us some fundamentals about communicating a vision:

1. Simplify the message (vv. 3, 10–13). Make it clear, repeat it often, focus on the familiar.

2. See the person (vv. 1, 2, 9). Know the audience and its needs; don’t try to impress.

3. Seize the moment (vv. 2, 14–17). Recognize teachable moments and receptivity.

4. Show the truth (v. 54). Be sure your life lends credibility to your words.

5. See the response (v. 51). Evaluate to ensure the audience understands and can respond to you.

Taken from The Maxwell Leadership Bible