Pitching Your ProposalVzorec

Pitching Your Proposal, Part I

According to molecular biologist, John Medina, the human brain craves meaning more than details. This means, according to an article in the Harvard Business Review, those hearing your message will quickly forget the details unless they first hear why your concept is important.

For business leaders, your why is your pitch or tagline. 

Carmine Gallo, a Harvard University instructor, has three recommendations for constructing your pitch:

1. Keep it short

2. Identify one idea you want your audience to remember

3. Make sure your team is unified

Jesus said in Mark 10:45, "The Son of Man did not come to be served, but to serve, and to give his life as a ransom for many." 

Jesus was masterful at making His pitch. Join us in this Bible reading plan as we help you develop your organization’s pitch.

Questions for Reflection:       

• Why is it important to develop a pitch for yourself or your organization?       
• Of the three keys to constructing your pitch recommended by Carmine Gallo, which one do you think you struggle with the most?       
• What was the key concept or message that Jesus wanted to convey in His “pitch” in Mark 10:45?