Lead, Build, Multiplyਨਮੂਨਾ

Don’t Overlook the Goldmine

Corporations and big companies understand something most entrepreneurs miss: growth doesn’t come only from acquiring new customers, but from cultivating relationships with past ones.

They don’t think in terms of single-use transactions…they think in terms of lifetime value. That’s why they grow into the billions.

It’s faster, easier, and less expensive to reactivate past customers than to constantly chase new ones. Yet too often, entrepreneurs ignore the goldmine sitting right in front of them.

In Kingdom terms, this is about stewardship. Jesus commended the servant who was faithful with what was already entrusted to him. The same principle applies in business and leadership. Don’t overlook the people, relationships, or opportunities God has already placed in your hands while you chase after what’s next.

Faithfulness today opens the door for greater responsibility tomorrow. Sustainable growth is built not just on addition, but on multiplication…nurturing what you already have until it produces more than you imagined.

•Am I so focused on what’s next that I’ve neglected to steward what I already have?

•Who in my past customer base…or even in my personal relationships…needs reactivation, reconnection, or renewed attention?

Lord, help me not to overlook the blessings You’ve already given me. Teach me to be faithful with past relationships, past opportunities, and past victories. Show me how to cultivate lifetime value, not just short-term wins. May my stewardship honor You and multiply what You’ve placed in my hands. In Jesus’ name, amen.