Launching a Business God's Wayಮಾದರಿ

Launching a Business God’s Way: Part IV

In business you need to answer the question, “What will you provide customers that no one else provides?” It’s important that you are able to differentiate your products or services from all of the other competitors.

A friend was describing for me his niche in providing retirement plans for Christian organizations. His firm has specialized in developing investment options for their clients that screen out the stocks that are not in alignment with Biblical values.

He took a product that many companies need and added the Biblically Responsible Investing options that many Christians would prefer. This has enabled his firm to focus on those customers who have a desire for Biblically Responsible Investing, setting them apart from most financial advisors.

Romans 12:6 teaches, “Since we have gifts that differ according to the grace given to us, each of us is to exercise them accordingly.” (NIV)

Just as God has given you unique gifts, He also has a unique plan for your business. Determine those gifts and carve out a niche for your business that sets you apart from others.