Genesis 35:6-15 NLT
Eventually, Jacob and his household arrived at Luz (also called Bethel) in Canaan. Jacob built an altar there and named the place El-bethel (which means “God of Bethel”), because God had appeared to him there when he was fleeing from his brother, Esau.
Soon after this, Rebekah’s old nurse, Deborah, died. She was buried beneath the oak tree in the valley below Bethel. Ever since, the tree has been called Allon-bacuth (which means “oak of weeping”).
Now that Jacob had returned from Paddan-aram, God appeared to him again at Bethel. God blessed him, saying, “Your name is Jacob, but you will not be called Jacob any longer. From now on your name will be Israel.” So God renamed him Israel.
Then God said, “I am El-Shaddai—‘God Almighty.’ Be fruitful and multiply. You will become a great nation, even many nations. Kings will be among your descendants! And I will give you the land I once gave to Abraham and Isaac. Yes, I will give it to you and your descendants after you.” Then God went up from the place where he had spoken to Jacob.
Jacob set up a stone pillar to mark the place where God had spoken to him. Then he poured wine over it as an offering to God and anointed the pillar with olive oil. And Jacob named the place Bethel (which means “house of God”), because God had spoken to him there.
NLT: New Living Translation